Why I Think Genuine Passion Is Key to Business Success

· 5 min read · 4 comments

Scratch that.

“Why I Think Genuine Passion Is Key to the Success of Anything You Do in Life,” should be the real title of this blog post.

Because I believe anything and everything you do in life should be supported by passion.

It’s the thing that drives you forward. The thing inside you that makes you want to do something. And the thing that makes you hustle until the end. Give everything you got. Do the best job possible.

Why Passion Matters

I’ve had my own business for almost 5 years now. I’ve never had a 9-5 job.

(Not counting a couple of short episodes of summer jobs.)

Not even before I co-founded POINT OUT, a digital marketing agency. I’ve worked on different projects, I’ve led a non-profit, I occasionally helped my father with his business.

For a long time, I thought being an entrepreneur is my passion.

I’d say to my friends and family, “I’m going to be an entrepreneur!” You wouldn’t believe how much I liked the sound of those words coming from my mouth.

What I realized over the past two or three years is the true importance of passion.

You see, to become an entrepreneur is easy.

Anyone can open a business and call him- or herself an entrepreneur. But to thrive as an entrepreneur and make your business work is a totally different thing.

In my opinion, to be successful in the long run, you need to follow your strengths, and more importantly, your passion.

Of course, you might know some examples of people making big bucks from something you’re sure they’re not passionate about. But if you think about it, that either didn’t last long or it’s a kind of bizarre exception.

What I should’ve said when I was a kid is, “I’m going to be an entrepreneur, and build a business around my passion!”

When I started my first business, for a short period of time I was happy. Everything was rosy. Especially when the first paycheck arrived. It wasn’t much, but it made me super excited. That was the dream, right?


I could’ve opened a financial consultancy firm or a dog grooming salon for that matter. I could have. I wouldn’t be any good at it, but I could have.

Because chasing the dollar is never as fulfilling as making a living out of what you genuinely love to do.

steve jobs quote why passion matters

I Rediscovered My True Passion

I think of entrepreneurship as the way of life I’ve chosen, and the way of life I love. But also, entrepreneurship for me is a platform. A platform to chase my dreams and follow my heart.

A few years back I rediscovered my passion.

First, I started being true to myself.

I thought about the times I was happy, and I mean honestly happy, doing something. The times I felt the drive to do whatever I was doing to the best of my abilities.

I continuously asked myself, “Am I doing what I’m doing for the right reasons? Do the things I’m doing truly make me happy? Am I sailing in the right direction, towards my goals and dreams?”

As I’ve said many times before, one of the things I’m passionate about is sharing my knowledge and experiences, and just helping others who might find my advice useful. It’s the thing that makes my heart sing.

I discovered having my own personal website and running a blog is one of the best ways to help others. So, I started learning from the best in the online business world. Reading, listening to podcasts, following influencers on social media…

What I did is I truly started following my passion.

Because at that point I knew, the only time I would have success was when I did what I loved.

Life is too short to do the things you don’t like and to let your passion wither or die.

Will Passion Alone Build a Business

Of course, passion alone will not build a business. To build a successful business, doing what you love is not enough. But it’s an essential ingredient.

Building a business is not a walk in the park.

Whatever product or service you have, it needs to solve people’s problems. Fill their needs.

Sometimes even that is not enough. You also have to be better than the rest or do it in a way that’s easier or more enjoyable to consume.

It’s also true that sometimes it’s hard to identify your passion. Does that mean you shouldn’t start a business?


Yet, I still think things are much easier if you have a passion for what you do. In any case, you, at least, need interest and excitement about the thing you’re diving into.

seth godin quote passion vacation

Tell Me …

What’s your passion? Are you still doing things because they sound sexy? Are you still pretending, or is your heart singing?

Write in the comments or share this post to a friend who needs to read this.

Zoran Bosancic

Written by Zoran Bosancic

Zoran has made it his personal mission to help every aspiring individual out there start a business he will love building.

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  1. Hi Zoran! My passion is writing, and building things up to be better, improved versions of what they are today (this sounds vague but it’s really across the board; people, websites, words, I love them all!). This also goes for myself. I’m a self-improvement addict, and there’s nothing I love more than doing something that I know will help me hone my skills and grow as a person. I totally agree with what you’re saying- there’s tremendous pressure in our society to conform, make money and become ‘successful’. But what is success, when we start to think about it? It isn’t the car, the fancy clothes, or the house. It’s all about feeling ecstatic that you’re doing something you absolutely love! I know I struggle with this, as do so many people, but it’s super helpful that people like you are writing about this topic to try and encourage people to do the things they truly want to do! Rashina xxx

    1. Rashina, thank you so much for sharing. Being able to do what you love for a living is such a blessing. Wish you all the best in the future!

  2. Great topic, thank you for this inspiring piece of content!

    1. Much appreciated. Every word in this piece came from the heart.

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